A great way to reach even more homeowners with your real estate marketing is to partner with a local business or organisation. Here are some ideas. Continue reading
Author Archives: Shelley Pilkington
3 Simple Steps to More Referrals
Generate referrals by providing outstanding, extra-ordinary, unexpected customer service worth talking about.
Here’s a simple, 3-step system Continue reading
Post or email?
Should I post or email my real estate newsletter?
Which is more effective? A posted or email newsletter? It’s a long running debate and the goal posts are constantly changing.
Cost is usually the biggest factor that comes into play when making the decision – email is virtually free, post is a significant investment. But as with all investments, if it promises to return Continue reading
High Resolution Images
Why All Images in Your Real Estate Newsletter Need to be High Resolution
To print a good quality, clear, crisp image your photos and company logo need to have a resolution of at least 300 dpi (dots per inch). An image that Continue reading
Consistency Required to Get Results
Why You Need to Send Your Newsletter For at Least 6 Months To See Results
To be an effective prospecting tool, a real estate newsletter needs to be consistent. You need to keep at it. The longer you use it, the more effective it becomes.
Why? Your readers filter thousands of advertising messages every day. Consequently, research shows people need to see Continue reading
Frequency – How Often?
How Often Should I Send My Real Estate Newsletter?
The short answer is:
- monthly is most effective;
- bi-monthly is still effective but less so;
- any less often and the effectiveness drops away dramatically.
Let me explain in more detail. Continue reading