Have You Got Your Fair Share of the Real Estate “Pie”?

If every one of the 15,000 real estate agents in New Zealand got an even slice of market share (and we all know they don’t), there would only be 5 or 6 sales available each year for every agent.*

That’s barely enough commissions to earn the average New Zealand salary for someone who only works 40 hours a week!

Recently I was chatting about the drop in listings to the owner of several Auckland real estate offices. He commented that the 90/10 rule is now in play – 10% of his agents now have 90% of the listings – and the one thing these people all have in common Continue reading

Slow Real Estate Market: What Type of Agent Are You?

I’ve discovered over the years that when the real estate market slows there are two types of agents:

1. Those that gulp and panic, “Eek, the market’s slowing, I need to save money and reduce my marketing costs,” and;

2. Those that swing into action thinking, “There are still plenty of houses for sale, I just need to up the ante, increase the frequency, consistency and effectiveness of my marketing, and expand my reach to gain a bigger market share and win business from my competitors.”
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How to Get Higher Letterbox Delivery Rates

How to Get Higher Letterbox Delivery Rates

Deliverability is something I’ve chatted to lots of clients about lately. Having high quality, professional real estate marketing material is one thing, successful delivery is another. Here are a few tips on getting more printed material delivered to letterboxes this month (on-line deliverability is an entirely different subject for another time).

1. Involve Your Delivery Person in Your Success

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How to Run a Prizedraw on Facebook

  1. Find or take a pic of the prize (or you holding it, or standing outside the venue).
  2. Post the pic on your Facebook business page with a blurb along the lines of:
  3. WIN! WIN! WIN! Relax, dine in style and soak up the friendly atmosphere at the Waterfront Bar & Brasserie. Comment below with the name of your favourite food and go in the draw to win a $50.00 voucher in time for Valentines’ Day. Closes 13 February 2017.

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