Slow Real Estate Market: What Type of Agent Are You?

I’ve discovered over the years that when the real estate market slows there are two types of agents:

1. Those that gulp and panic, “Eek, the market’s slowing, I need to save money and reduce my marketing costs,” and;

2. Those that swing into action thinking, “There are still plenty of houses for sale, I just need to up the ante, increase the frequency, consistency and effectiveness of my marketing, and expand my reach to gain a bigger market share and win business from my competitors.”
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How to Get Higher Letterbox Delivery Rates

How to Get Higher Letterbox Delivery Rates

Deliverability is something I’ve chatted to lots of clients about lately. Having high quality, professional real estate marketing material is one thing, successful delivery is another. Here are a few tips on getting more printed material delivered to letterboxes this month (on-line deliverability is an entirely different subject for another time).

1. Involve Your Delivery Person in Your Success

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How to Run a Prizedraw on Facebook

  1. Find or take a pic of the prize (or you holding it, or standing outside the venue).
  2. Post the pic on your Facebook business page with a blurb along the lines of:
  3. WIN! WIN! WIN! Relax, dine in style and soak up the friendly atmosphere at the Waterfront Bar & Brasserie. Comment below with the name of your favourite food and go in the draw to win a $50.00 voucher in time for Valentines’ Day. Closes 13 February 2017.

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How to Build Your Database with a Prize Draw

movie-tickets-in-popcorn-enter-to-winPrize draws and competitions foster customer loyalty. FMCG (fast-moving consumer goods) manufacturers have run competitions on shampoo bottles and ice-cream packets for decades.

Why Offer a Prize Draw in Your Newsletter?

There’s so much advertising around, people decide what to read and what not to read by subconsciously asking themselves, “What’s in it for me?”

A prize draw: Continue reading

Win More Listings with a Real Estate Newsletter

A real estate newsletter future-proofs listing opportunities, so you don't lose them through a "hole in the wall of your business".

A real estate newsletter future-proofs listing opportunities, so you don’t lose them through a “hole in the wall of your business”.

Not sending a regular real estate newsletter?

You’re losing potential income.

DLEs, telemarketing, “I’m in your street” letters all generate leads to potential sellers. But if you’re not following up with a newsletter to your past appraisals, past buyers and sellers, it’s a bit like…

…losing dozens of potential listings through a big, leaky hole in the side of your business.

And seeing your competitor’s signboard outside a house where you should have got the listing hurts; really hurts. Continue reading