I’ve discovered over the years that when the real estate market slows there are two types of agents:
1. Those that gulp and panic, “Eek, the market’s slowing, I need to save money and reduce my marketing costs,” and;
2. Those that swing into action thinking, “There are still plenty of houses for sale, I just need to up the ante, increase the frequency, consistency and effectiveness of my marketing, and expand my reach to gain a bigger market share and win business from my competitors.”
Deliverability is something I’ve chatted to lots of clients about lately. Having high quality, professional real estate marketing material is one thing, successful delivery is another. Here are a few tips on getting more printed material delivered to letterboxes this month (on-line deliverability is an entirely different subject for another time).
1. Involve Your Delivery Person in Your Success
A great way to reach even more homeowners with your real estate marketing is to partner with a local business or organisation. Here are some ideas. Continue reading
It’s old fashioned. Hardly anyone does it. It’s really easy and takes only a couple of minutes.
A handwritten thank you card is so rare that any real estate professional who uses them immediately stands out as different from their competitors.
Why? Almost without exception, Continue reading
Big brother. Snooping. Call it what you like but it’s a reality. If you’re not tracking your email newsletter opens, you could be missing a huge opportunity to strike while the iron is hot.
HTML email programmes and services have made it totally possible for you to know exactly who has:
1. Opened your email newsletter; and
2. Clicked through to view a listing on your website.
If any of these people are a current homeowner and they’re looking to buy, there’s a good chance they’ve also got a house for sale.
This is gold to the savvy real estate professional—almost as good as spotting a competitor’s car parked outside someone’s house!
1. People Can Read a HTML Email Newsletter on Their Phone
66% of people now read emails on their phone. It’s cumbersome to read a PDF attachment on even a large phone screen – viewing an A4 page shrunk to 20% is enough to send anyone to Specsavers!
HTML email newsletters are “responsive” – they adjust images and text to fit the appropriate screen size. This makes your email newsletter (and YOU) look highly professional.
2. Your Open Rates Will Go Through the Roof
In addition to point 1, even if people are on a PC, very few take the time required to open an PDF attachment unless it is information they urgently need.
HTML email newsletters display all text and images on screen, immediately when the email is opened. Many more people will read your newsletter if it is in HTML email format versus sent as a PDF attachment.
The other bonus with a HTML email newsletter is Continue reading
Disclaimer: Please accept our apologies if these instructions are not 100% accurate. Although checked for accuracy at the time of posting, cloud technology changes daily.
There are two methods to post your Mailchimp e-newsletter on Facebook:
- Method 1 is faster and easier but may not contain a preview of the image you want to display.
- Method 2 gives you control over the image to display instead of letting Facebook choose for you.
Prize draws and competitions foster customer loyalty. FMCG (fast-moving consumer goods) manufacturers have run competitions on shampoo bottles and ice-cream packets for decades.
Why Offer a Prize Draw in Your Newsletter?
There’s so much advertising around, people decide what to read and what not to read by subconsciously asking themselves, “What’s in it for me?”
A prize draw: Continue reading
A real estate newsletter future-proofs listing opportunities, so you don’t lose them through a “hole in the wall of your business”.
Not sending a regular real estate newsletter?
You’re losing potential income.
DLEs, telemarketing, “I’m in your street” letters all generate leads to potential sellers. But if you’re not following up with a newsletter to your past appraisals, past buyers and sellers, it’s a bit like…
…losing dozens of potential listings through a big, leaky hole in the side of your business.
And seeing your competitor’s signboard outside a house where you should have got the listing hurts; really hurts. Continue reading