How to Run a Prizedraw on Facebook

  1. Find or take a pic of the prize (or you holding it, or standing outside the venue).
  2. Post the pic on your Facebook business page with a blurb along the lines of:
  3. WIN! WIN! WIN! Relax, dine in style and soak up the friendly atmosphere at the Waterfront Bar & Brasserie. Comment below with the name of your favourite food and go in the draw to win a $50.00 voucher in time for Valentines’ Day. Closes 13 February 2017.

    Terms: To enter the Prize Draw, entrants must comment in the post as instructed. One entry per person. Entrants must ensure that they are contactable on the Facebook account used to enter. The Winner agrees that the Promoter may publish their name as the winner. This prize draw is in no way sponsored, endorsed or administered by, or associated with, Facebook. By entering, Entrants acknowledge that Facebook bears no responsibility for this Prize Draw and Entrants fully and completely release Facebook from any liability whatsoever arising out of the Prize Draw.

    Important Disclaimer

    Downright Brilliant recommends you obtain your own legal advice to ensure your Prize Draw complies with the Gambling Act 2003 and Facebook’s own terms of use.

  4. Promote Your Prize Draw On-line
  5. Insert a link directly to the post from your website or email newsletter.

    Tag & Share Warning

    Most businesses ask prize draw entrants to tag their friends and/or share the post in order to enter the draw. This contravenes Facebook Pages Terms so if you choose to do so, it is at your own risk (beware of Facebook “jail”!)

  6. Promote Your Prize Draw Off-line
  7. Instruct people to visit your Facebook page and scroll down until they find the Prize Draw post. Promote this in your newsletter, on a DLE, when telemarketing and door knocking. Add options to enter by phone, text or email too. This makes it easy for everyone to enter using whatever method they find most convenient.

How to Build Your Database with a Prize Draw

movie-tickets-in-popcorn-enter-to-winPrize draws and competitions foster customer loyalty. FMCG (fast-moving consumer goods) manufacturers have run competitions on shampoo bottles and ice-cream packets for decades.

Why Offer a Prize Draw in Your Newsletter?

There’s so much advertising around, people decide what to read and what not to read by subconsciously asking themselves, “What’s in it for me?”

A prize draw: Continue reading

Win More Listings with a Real Estate Newsletter

A real estate newsletter future-proofs listing opportunities, so you don't lose them through a "hole in the wall of your business".

A real estate newsletter future-proofs listing opportunities, so you don’t lose them through a “hole in the wall of your business”.

Not sending a regular real estate newsletter?

You’re losing potential income.

DLEs, telemarketing, “I’m in your street” letters all generate leads to potential sellers. But if you’re not following up with a newsletter to your past appraisals, past buyers and sellers, it’s a bit like…

…losing dozens of potential listings through a big, leaky hole in the side of your business.

And seeing your competitor’s signboard outside a house where you should have got the listing hurts; really hurts. Continue reading

Real Estate Marketing – Big Database, Big Reach, Big Results

Elephant and dog_real estate marketing size matters_300In real estate marketing, size matters.

Why? Real estate prospecting is a numbers game.

If you can double your numbers, you can double your income.

If, for example, you have a homeowner database of 400 names and addresses and you’re currently making 25 sales a year from “mining” that database, how would your income look if you doubled the size of your database? Continue reading