Big brother. Snooping. Call it what you like but it’s a reality. If you’re not tracking your email newsletter opens, you could be missing a huge opportunity to strike while the iron is hot.
HTML email programmes and services have made it totally possible for you to know exactly who has:
1. Opened your email newsletter; and
2. Clicked through to view a listing on your website.
If any of these people are a current homeowner and they’re looking to buy, there’s a good chance they’ve also got a house for sale.
This is gold to the savvy real estate professional—almost as good as spotting a competitor’s car parked outside someone’s house!
1. Your Newsletter Displays Beautifully on Phones and Devices
66% of people now read emails on their phone. It’s cumbersome to read a PDF attachment on even a large phone screen – viewing an A4 page shrunk to 20% is enough to send anyone to Specsavers!
HTML email newsletters are “responsive” – they adjust images and text to fit the appropriate screen size. This makes your email newsletter (and YOU) look highly professional.
2. Your Open Rates Will Go Through the Roof
In addition to point 1, even if people are on a PC, very few take the time required to open an PDF attachment unless it is information they urgently need.
HTML email newsletters display all text and images on screen, immediately when the email is opened. Many more people will read your newsletter if it is in HTML email format versus sent as a PDF attachment.
The other bonus with a HTML email newsletter is Continue reading
Disclaimer: Please accept our apologies if these instructions are not 100% accurate. Although checked for accuracy at the time of posting, cloud technology changes daily.
There are two methods to post your Mailchimp e-newsletter on Facebook:
- Method 1 is faster and easier but may not contain a preview of the image you want to display.
- Method 2 gives you control over the image to display instead of letting Facebook choose for you.
Prize draws and competitions foster customer loyalty. FMCG (fast-moving consumer goods) manufacturers have run competitions on shampoo bottles and ice-cream packets for decades.
Why Offer a Prize Draw in Your Newsletter?
There’s so much advertising around, people decide what to read and what not to read by subconsciously asking themselves, “What’s in it for me?”
A prize draw: Continue reading
A real estate newsletter future-proofs listing opportunities, so you don’t lose them through a “hole in the wall of your business”.
Not sending a regular real estate newsletter?
You’re losing potential income.
DLEs, telemarketing, “I’m in your street” letters all generate leads to potential sellers. But if you’re not following up with a newsletter to your past appraisals, past buyers and sellers, it’s a bit like…
…losing dozens of potential listings through a big, leaky hole in the side of your business.
And seeing your competitor’s signboard outside a house where you should have got the listing hurts; really hurts. Continue reading
In real estate marketing, size matters.
Why? Real estate prospecting is a numbers game.
If you can double your numbers, you can double your income.
If, for example, you have a homeowner database of 400 names and addresses and you’re currently making 25 sales a year from “mining” that database, how would your income look if you doubled the size of your database? Continue reading
Knowledge in print is a powerful tool to position you as the local real estate expert.
People trust experts—they give instructions and people follow. Experts are highly sought after. And clients rarely argue about their fees. Continue reading
Old school real estate marketing: “It’s all about me.” To be heard above the rest, it now has to be all about the customer.
The way the world does sales is changing.
Businesses everywhere are moving away from hard-sell, high pressure, go-for-the-close sales strategies to friendlier methods that:
- give value before taking value
- earn trust before asking for trust
- offer non-monetised, added value before, during and after the sale
At any one time, only 5-10% of homeowners are actually interested in selling so if your real estate prospecting isn’t yet on board with this, you’re making a big, big mistake… Continue reading
If you’re not doing this with your real estate marketing, you’re pouring money down the drain…
If you’re not doing this, you’re making a big, big mistake.
Since 2010 I’ve worked with real estate agents from all over the country. I’ve discovered that all top-performers have:
1. A marketing plan to FREQUENTLY promote their services and dominate their area.
At LEAST ONCE, every single month, often more, they contact:
- Every person on their database, and
- Every household in their farm area.
Generate referrals by providing outstanding, extra-ordinary, unexpected customer service worth talking about.
Referrals are the best type of business. They’re usually easy to work with because they’ve already crossed the trust barrier and, they’re more profitable. (Studies show it costs 7 times more to acquire a new client than to do repeat business with an old one, or with a referral.)
Here’s a simple, 3-step system Continue reading