How to Build Your Database with a Prize Draw

movie-tickets-in-popcorn-enter-to-winPrize draws and competitions foster customer loyalty. FMCG (fast-moving consumer goods) manufacturers have run competitions on shampoo bottles and ice-cream packets for decades.

Why Offer a Prize Draw in Your Newsletter?

There’s so much advertising around, people decide what to read and what not to read by subconsciously asking themselves, “What’s in it for me?”

A prize draw: Continue reading

Win More Listings with a Real Estate Newsletter

A real estate newsletter future-proofs listing opportunities, so you don't lose them through a "hole in the wall of your business".

A real estate newsletter future-proofs listing opportunities, so you don’t lose them through a “hole in the wall of your business”.

Not sending a regular real estate newsletter?

You’re losing potential income.

DLEs, telemarketing, “I’m in your street” letters all generate leads to potential sellers. But if you’re not following up with a newsletter to your past appraisals, past buyers and sellers, it’s a bit like…

…losing dozens of potential listings through a big, leaky hole in the side of your business.

And seeing your competitor’s signboard outside a house where you should have got the listing hurts; really hurts. Continue reading

Real Estate Marketing – Big Database, Big Reach, Big Results

Elephant and dog_real estate marketing size matters_300In real estate marketing, size matters.

Why? Real estate prospecting is a numbers game.

If you can double your numbers, you can double your income.

If, for example, you have a homeowner database of 400 names and addresses and you’re currently making 25 sales a year from “mining” that database, how would your income look if you doubled the size of your database? Continue reading

Real Estate Marketing Mistake #2 – Why 90% of Your Marketing Falls on Deaf Ears

Real estate agent marketing self_300

Old school real estate marketing: “It’s all about me.” To be heard above the rest, it now has to be all about the customer.

The way the world does sales is changing.

Businesses everywhere are moving away from hard-sell, high pressure, go-for-the-close sales strategies to friendlier methods that:

  • give value before taking value
  • earn trust before asking for trust
  • offer non-monetised, added value before, during and after the sale

At any one time, only 5-10% of homeowners are actually interested in selling so if your real estate prospecting isn’t yet on board with this, you’re making a big, big mistake… Continue reading

Real Estate Marketing Mistake #1 – It’s Costing You $1,000s…

Real estate marketing dollars down the drain.

If you’re not doing this with your real estate marketing, you’re pouring money down the drain…

If you’re not doing this, you’re making a big, big mistake.

Since 2010 I’ve worked with real estate agents from all over the country. I’ve discovered that all top-performers have:

1. A marketing plan to FREQUENTLY promote their services and dominate their area.

At LEAST ONCE, every single month, often more, they contact:

  • Every person on their database, and
  • Every household in their farm area.

Continue reading

3 Simple Steps to More Referrals

Real estate service worth talking about.

Generate referrals by providing outstanding, extra-ordinary, unexpected customer service worth talking about.

Referrals are the best type of business. They’re usually easy to work with because they’ve already crossed the trust barrier and, they’re more profitable. (Studies show it costs 7 times more to acquire a new client than to do repeat business with an old one, or with a referral.)

Here’s a simple, 3-step system Continue reading