Big brother. Snooping. Call it what you like but it’s a reality. If you’re not tracking your email newsletter opens, you could be missing a huge opportunity to strike while the iron is hot.
HTML email programmes and services have made it totally possible for you to know exactly who has:
1. Opened your email newsletter; and
2. Clicked through to view a listing on your website.
If any of these people are a current homeowner and they’re looking to buy, there’s a good chance they’ve also got a house for sale.
This is gold to the savvy real estate professional—almost as good as spotting a competitor’s car parked outside someone’s house!
1. Your Newsletter Displays Beautifully on Phones and Devices
66% of people now read emails on their phone. It’s cumbersome to read a PDF attachment on even a large phone screen – viewing an A4 page shrunk to 20% is enough to send anyone to Specsavers!
HTML email newsletters are “responsive” – they adjust images and text to fit the appropriate screen size. This makes your email newsletter (and YOU) look highly professional.
2. Your Open Rates Will Go Through the Roof
In addition to point 1, even if people are on a PC, very few take the time required to open an PDF attachment unless it is information they urgently need.
HTML email newsletters display all text and images on screen, immediately when the email is opened. Many more people will read your newsletter if it is in HTML email format versus sent as a PDF attachment.
The other bonus with a HTML email newsletter is Continue reading
Disclaimer: Please accept our apologies if these instructions are not 100% accurate. Although checked for accuracy at the time of posting, cloud technology changes daily.
There are two methods to post your Mailchimp e-newsletter on Facebook:
- Method 1 is faster and easier but may not contain a preview of the image you want to display.
- Method 2 gives you control over the image to display instead of letting Facebook choose for you.