How Often Should I Send My Real Estate Newsletter?
The short answer is:
- monthly is most effective;
- bi-monthly is still effective but less so;
- any less often and the effectiveness drops away dramatically.
Let me explain in more detail.
Real estate is a timing business. People’s circumstances can change quickly. That client you sent a Christmas card to last December was probably not even thinking of selling. It’s now October and he suddenly gets a fabulous job offer in Hong Kong and decides to sell. Did you know it only takes 10 months for someone to forget your name? Your competitor has just dropped a flyer in his letterbox. Guess who gets the call? Not you. You’ve been forgotten.
However, had you remained top-of-mind with a relevant monthly newsletter, consistently building, establishing and maintaining a strong relationship, that client would have been far more likely to call you. Your competitor’s flyer would have been ignored.
I strongly recommend, as do most marketers, you invest in a monthly newsletter.
“…my single biggest recommendation is the use of a monthly customer newsletter…Nothing, and I mean nothing, maintains your fence better.”
(“Fence” refers to the method used to keep your clients “in” and your competitors “out”.)
—Dan Kennedy, Marketing Guru, Author No B.S. Sales Success